The importance of videos in digital marketing
Video users are rapidly growing fast in course of time and it’s said that video users are about to reach 1.5 billion in 2015. As video user is extending at a very fast pace, businesses can not avoid video as a vital marketing channel. People appreciate videos as they don’t have enough time and patience to read long product descriptions. They would rather prefer to watch a video that expresses more than words. So while regarding the whole digital marketing solution it is so crucial for the businesses to spend much effort on video marketing strategy.
Indeed, YouTube is one of the main platforms for online content around world and considered as the 2nd largest search
engine on the Internet, where every day millions of turning users look for specific audiovisual content over their interests. In
this sense, the creation of attractive videos about your company, products or services, to be published on the Internet is one of
the strategies that should not be missed in the online marketing plan. It is a fast, simple and effective remedy which provides numerous advantages.
Here are some causes to incorporate video marketing in your overall online marketing strategy.
Improves Search Traffic
First of all you should value video marketing because video sites like YouTube have a huge number of audiences. Secondly YouTube has the second biggest audience after Google. As clever business you need to use digital marketing as a tactic to develop the customer engagement, click on the rate and traffic. Besides videos have a good chance of ranking in the top page of Google with targeted business keywords. Videos make the traffic double in the field of business when it’s shared.
Greater brand presence
Videos have become part and parcel of your online brand. Television has long been the biggest stage of brand awareness, online video marketing is appearing as the new way for the finest business. In video you can quickly send your branding message through the voice and style of presentation.
With the videos you can generate search results of a different nature that will enrich and benefit your online reputation. You can also introduce a new product or give advice, and practical recommendations will attract the attention of your audience. In addition, the effort of creating content read, seen and heard will be pleasantly rewarded turning your website into a reference. However it increases quality traffic to your website with video. They look for what you offer them, thus constituting an important sales tool that will take them directly to your website.
Generates In-store shopping experience
As the digital period permits the customers to make shopping through online sitting at home, shoppers can feel incapacity to experiment the products in person. When you make a complete profile video that explains your product items or services, customers get pragmatic ideas of store shopping while shopping online. Detailed videos also provide the top customer service ideas to the shoppers assisting them to create good purchasing decisions.
Simple and Economical
Platforms like YouTube or Vimeo systems are simple to publish and share videos, which also facilitate the creation of thematic channels with numerous possibilities for customization. Digital cameras and video editing programs like Movie Maker and iMovie are equally affordable and accessible solutions that will allow you to make a video with a minimum quality. However, we can always put ourselves in the hands of professionals for jobs that need better treatment at the time of publication. However, remember that digital marketing, like any marketing action must be part of a strategic plan and, above all, pursuing a clear objective to call the action. Creativity and relevance of the content will be critical in achieving the objectives. A creative and interesting content will generate more viral video and reinforce positive brand image.